What is Your Brand Destiny?

How Channel Strategy Shapes Perception and Equity

Your retail channel strategy can determine whether your brand thrives as prestige or fades into mass. In this exclusive report, FTI Consulting shares insights from a proprietary consumer survey and market analysis on how distribution choices influence brand equity, consumer perception, and long-term value. Learn why omnichannel is not always the right answer, how prestige brands risk erosion when expanding into mass retailers, and what operational, commercial, and ESG factors retailers consider when selecting brands.

Download the full report to understand how channel positioning becomes brand destiny, and how to align your go-to-market strategy to protect and grow equity.

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FTI Consulting is the leading global expert firm for organizations facing crisis and transformation, with more than 8,300 employees in 34 countries and territories. FTI Consulting is dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political and regulatory, reputational and transactional. FTI Consulting professionals, located in all major business centers throughout the world, work closely with clients to anticipate, illuminate and overcome complex business challenges and opportunities.

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